Today I found myself walking past an ‘urban farmyard’, a pen with the cutest fluffy sheep, right in the middle of the Queen Victoria Building (QVB) in central Sydney. Why, do you ask? This week marks the launch of Wool week, retailers across Australia have committed to support the 2012 Wool week by staging in-store events to vibrant window installations in aid of the Campaign for Wool.
Wook Week takes place from April 23-29, “schedule of events and activities includes:
• April 23– Wool Week Launch, Queen Victoria Building, Urban Farmyard
• April 24 – opening night of Wool Modern at Piers 2/3 (open to the public April 25– May 1)
• April 30– Romance Was Born opens Mercedes Benz Australian Fashion Week, hosting their show at Wool Modern, Piers 2/3
• May 3 – 16 pieces from the Wool Modern exhibition will be shown throughout the Queen Victoria Building
Retailers supporting the Campaign for Wool include: Country Road, Willow, Decjuba, Camilla and Marc, M.J. Bale, The Corner Store, Danielle Chiel, Jac + Jack, Collette Dinnigan, Boutique Eco, Karen Millen, Ellery, Gorman, Saba, Carl Kapp, Kookai, Sambag, Ginger and Smart, 20 QVB retailers, EMU stockists, Allure on Main, Woolerina, The Sheep’s Back, Wool Products Australia, Raceys, I/O Merino, Cable, Blowes Orange, Hazel Green, Blowes Bathurst, Snowdrop, The Big Merino, Interwool, Anthony Squires, Bellview and Minijumbuk.” (Reposted from WTiN Intelligence)
Below is the beautiful butterfly wool coat dress by Willow being exhibited at the Wool Modern.
I also love the rest of Willow’s AW12 collection – Monarch Movement – featuring garments made of 100% Australian Wool.
Loving all the thick woven fabrics, the burnt orange prints and tweeds.
Well, with the cooler weather upon us it is time to invest in some good woolens and help the Australian Wool Industry! Rug up peoples! 😉