Behind the Scenes @ Australian Fashion week

Ok.. I know, I’ve been OBSESSED about Australian Fashion week for the last two weeks.. but I can’t help it, it has been so much fun & such an amazing experience to finally fulfil my dream of opening my own online store and also to use that to showcase all these amazing talented designers to the world..
It was also such a wonderful experience to soak in the vibe & all the atmosphere of the fashion week crowd, the beautiful & the outrageous outfits, the crazy personalities, all the F-A-B-U-L-O-U-S fashion crowd, the last minute show dramas.. Although I definitely experienced a lot of that when I worked at Burberry it seems that at fashion week people seem to see it as a time they can be that little EXTRA-extroverted, the outfits ranging from the beautiful, the unique & fabulous to the ‘not so fabulous’..
Here are some behind the scene pix of my first time @ Mercedez Benz Fashion Week Australia..

Welcome to the International Passanger Terminal at Circular Quay

The queues for the show.. it’s lucky I had my ‘vip buyer’ pass so could bypass some of the queues! 😉


Miss Buyer & Creative Director for J’adorais.. Moi! 😉

(Wearing Robert Rodriguez white silk top with black oriental beaded flowers, scanlan & theodore leather skirt (borrowed from my fabulous Styling Director sister), Suede comfy heels (a must at fashion week as you’re on your toes all day!), Burberry degrade bag, Burberry sunnies 😉

The fashion photographers snapping away..

The showbags..


The hot promotion boys.. & girls.. (sorry this pix didn’t do him justice)

The interesting fashions..

The anticipation before a show..

I loved this buyer below (male on the left corner with bright yellow trousers – he was wearing the most fabulous platform heels and a lovely bolero top! 😉 (Gok’s little brother! 😉

@ the Hub – this is a big common hang out area between shows.. with promotional makeovers by sponsors..

Designer Johanna Johnson’s famous red carpet dress

The views from the Hub – waiting to get in to Akira’s show..

My very stylish friend and Fashion designer, Kash O’Hara. Kash & her sister Claire O’Hara own their own fabulous label, OHARA (www.oharadesigns.com)


They have featured their designs at Mercedes Fashion Week in prior years and this year had their collection of beautiful, unique & versatile handbags at a private showroom at the Shangri-La. We’re hoping to showcase OHARA’s beautiful designs at J’adorais soon!! 😉

Kash & I had a fabulous champagne lunch at Circular Quay with breathtaking views of the Opera House.. such a beautiful day!

Lovely day for a designer & buyer to meet at Fashion week..

Our J’adorais Marketing Flyer on location

The designers..

The bloggers & journalists frantically posting their editorial on the show..

The very fun champagne vip bar.. a great place to have a glass of bubbly in between shows and watch the fabulous fashion crowd..


The colours of Fashion week at night.. the after parties started to kick off late into the night..

Every show had some sort of freeby bag… here’s some of the freebies I collected..

We got any interesting collection of freebies ranging from lipsticks, to hair products, to this ‘mercedes benz key ring/ USB drive’..

As you can see, I thoroughly enjoyed myself on my first visit to Mercedes Benz Fashion Week Australia.. may it be the first of many more to come!! Looking forward to meeting so many more talented designers out there and bringing them to you!! Start subscribing to J’adorais for email updates!! 😉 (www.jadorais.com)
Have a great weekend all! 😉

4 thoughts on “Behind the Scenes @ Australian Fashion week

  1. Its quite insulting to call a working photographer a papparazzi… i doubt any of the photogs in that photograph chase celebrities for tasteless snaps

    • Hi Degi – thanks for you comment. You are right and I meant no disrespect by referring to the fashion photographers as papparazzi. I appreciate the work fashion photographers do bringing us beautiful shots of the latest runway designs and have “corrected” my post to reflect your very observant comment. Thanks!! 🙂

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